Create Newsletters to Inform, Educate & Entertain

Newsletters are a great tool for your Diving related business. They are easy to create and inexpensive to distribute. With eMail Marketing companies like Constant Contact, you can produce a high quality newsletter with informative text, add pictures, link to your social media network, and email to your entire distribution list. Newsletters serve a dual purpose being they are a good tool for your customers and your staff as well. For your customers, newsletters inform, entertain and motivate. People tend to do business with you because somewhere along the line you met their needs, usually in a social context, and have formed some type of relationship with them. If you want to be the dive business that continues to meet their social or recreational needs, you need to develop and maintain an ongoing relationship.

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The Future of Dive Shows

Dive Industry Association Conducts Dive Show Study:  Since 2001, Dive Industry Association has been supporting the industry by promoting and exhibiting at regional dive shows, surf expos and adventure travel shows. Not only did we spend a ton of money promoting the industry and our members, we learned a lot about the art and science of exhibiting. A decision was recently made to conduct a study of dive shows across the country and put our findings in writing to share with the industry.

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DIA - Our Vision For the Industry

Dive Industry Association - Our Vision For a Better Industry.   Since April 2001, the Dive Industry Association has been "Building a Better Industry, One Member at a Time"   Twelve (12) years and 322 Members later the Association is quickly becoming the Primer Trade Association of the Diving Community.  A customer centric, non-political, non-judgemental and all inclusive association, DIA is doing the things necessary to advance its Members and grow the industry.  But it's more than just a set of goals and a slogan. Find out why Dive Industry Association is winning the hearts and minds (and Memberships) of dive industry professionals world wide. As a Trade Association, our job is promote our Members inside and outside of the diving industry. We exhibit at and support Regional Dive Shows across the country, the two Surf Expos and the five Travel & Adventure Shows. We are proud to Sponsor the Surf Expos and the Travel & Adventure Shows in order to open up new markets for our members.

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Bonaire Partners with Coral Restoration Foundation

BONAIRE ONE OF THE FIRST CARIBBEAN ISLANDS TO PARTNER WITH
CORAL RESTORATION FOUNDATION

**Local Initiatives to Preserve Genetic Diversity of Staghorn and Elkhorn Corals
Augmented by the Coral Restoration Foundation**

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Equipment for Sale

Store Equipment for Sale

Communicating a Vision

Every business has a purpose for being in business. That purpose is your vision and if you want your customers to know what your vision is, you have to tell them. So we are looking at a simple three-step process where we first define our purpose, articulate that into a reasonable vision and communicate that with our audience. Sounds easy enough.

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Orlando, Florida - Sep 7-9, 2017

Exhibits at Surf Expo: Surf Expo will open its doors on September 7th for three days of watersports equipment and fashion apparel. Over 4,000 brands will be represented.

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