Boot 2012

BOOT DÜSSELDORF 2012 MET ALL EXPECTATIONS
The recent staging of boot Düsseldorf 2012, 43rd International Boat Show, fully met the
expectations of the international yacht and water sports industry: 246,700
water sport enthusiasts from over 60 countries provided the event with good
business results in nearly all segments on display.
At the world’s largest yacht and water sports trade fair, 1,656
exhibitors from 62 nations unveiled new yachts, new water sport gear as well as
equipment and accessories in 17 halls at the fairgrounds in Düsseldorf,
Germany. The proportion of international visitors increased slightly - more
than 50,000 visitors travelled to boot 2012 from abroad. Once again, boot
received top marks across the board: according to initial surveys, 96% of the
visitors reported that boot met their expectations.
“We are very satisfied with the results of boot 2012. We have succeeded in stabilizing the
number of visitors at the previous event’s high level. But what is even more
important for the exhibiting industry: stands at the trade fair welcomed a
high-caliber audience with an interest in spending. We are also delighted to
note that boot with its program “A 360° Water Sports Experience” in 16 themed
and experience worlds has once again proven a meeting point for families and
young visitors taking an interest in water sports. I am confident that our
numerous exciting water sports offers in the halls make an important
contribution to promoting young talents and will provide the sector with strong
impetus in the long run,” stated Werner M. Dornscheidt, CEO and President of
Messe Düsseldorf.

For Jürgen Tracht, Managing Director of the German Water Sports Association (BVWW), boot 2012 was
an economic success: “boot Düsseldorf is and will always be the international
flagship of the sector. The many new products and innovations on show in
Düsseldorf attract extremely well-informed visitors from many countries
throughout the world who want to buy. At present, impulse buying is rare.
Consequently, our feeling before the start of boot 2012 was right: in view of
the debate surrounding EURO stability, customers are investing in reliable
value and quality. And this applies to the complete product portfolio.”

The majority of the attendees (almost 50%) were interested in sailing boats or yachts and every
third visitor wanted information on powerboats. Marine equipment and
accessories were on the lists of 36% of the visitors while over 27% visited the
diving sports trade fair as part of boot 2012 and the maritime travel market
segment attracted over 30% of the visitors.

Results from the initial surveys were confirmed by BVWW-CEO Jürgen Tracht. The market for
sailing boats and yachts is doing well with sales above last year’s levels and
a preference for completely furnished yachts in the middle sized segment. In
the motorboat segment, large to middle-sized vessels are popular and sales have
also partly increased compared to boot 2011. The market has picked up for large
yachts and the industry is reporting a revival of interest with many good
discussions and international contacts. Rather restrained is the demand for
smaller boats.

Exhibitors of high-quality marine equipment and accessories reported increased sales with
demand coming from a thriving second-hand yacht market and owners’ interest in
upgrading their yachts or maintaining their value. High-quality comfort and
safety furnishing are a priority

The manufacturers of diving gear reported rising sales at boot 2012. After a drop in turnover in this sector in
2011 due to the political unrest in the important diving destination Egypt,
this industry is experiencing an upturn.Charter companies and exhibitors in the
water tourism segment were posting good early bookings for summer 2012, with
Turkey and Eastern Mediterranean destinations as the favorites.

The 16 experience worlds of boot 2012 once again were among the highlights for visitors,
especially the new World of Paddling with its canoe “test track”. Also highly
rated were the Sailing Center, the Holiday World, the Diving Sport Center and
the Beach World.

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