Bottom Crawlers Appoints Perpetual

Bottom Crawlers Appoints Perpetual to Expand The Marine Inspired Aparel Branc Through Licensing.


Fort Lauderdale, May 21, 2013 – Bottom Crawlers, the well-known marine-inspired apparel brand has selected Perpetual Licensing as its exclusive agent to develop a global brand licensing program. Perpetual will work with Bottom Crawlers to extend the brand into new marine and ocean-lifestyle inspired products and into new international markets. Licensed products will include: jewelry & watches, headwear, scuba gear, children’s apparel, swimwear, towels/beach accessories, coolers, bags and luggage, aquarium accessories, glassware/barware, textiles, and home accessories.

The Bottom Crawlers brand is best known for its minimalist form of illustrated marine life, which is featured on high-quality apparel. The famous shark design, and newly released stingray, turtle and fish images have attracted a large and devoted following of consumers from the Diving, Marine, Fishing, and Ocean lifestyle communities.

David Milch of Perpetual Licensing stated: “I see huge opportunities to extend the Bottom Crawlers brand into new products and new markets. I expect that the Asian and Australian markets will be our first international priorities, and bags & accessories, jewelry, swimwear, and children’s apparel will be our primary focus for products in the US and Caribbean.”

Bottom Crawlers has been a staple in the Scuba Diving industry for more than 10 years and offers a diverse selection of Men’s and Women’s apparel and accessories. The brand’s focus has grown to include: fishing, boating, beach and marine lifestyle designs. The pricing, quality and style of Bottom Crawlers fits that of a mid-high level lifestyle brand that retailers seek out and to which consumers are attracted. In the last twelve months, Bottom Crawlers has experienced phenomenal growth from retailers interested in carrying its products and a corresponding surge in sales. By engaging Perpetual Licensing, the company plans to provide retailers and consumers a well-rounded product line featuring the clean, sophisticated style and designs known as Bottom Crawlers.

Susan Schutt-Bruhn, Partner and Creative Director of Bottom Crawlers states: “The timing of this engagement couldn’t have been better. Our retailers are requesting a broad assortment of Bottom Crawler products using our iconic designs. With Perpetual’s help, Bottom Crawlers will engage licensing partners to create new, high-quality products that feature our marine inspired imagery. I can’t wait to see all the creative ideas come to fruition; this is a very exciting time for our brand.”


About Bottom Crawlers

Launched in 2000, Bottom Crawlers is a Marine-inspired apparel brand, best known for its sophisticated designs, including its famous shark logo. The brand is named after an underwater exploration and recovery vehicle, and the men’s and women’s apparel is sought after by scuba, fish, and marine-life enthusiasts. Bottom Crawlers features iconic contemporary designs of sharks, turtles, stingrays, fish and lobsters; all created by its founder Susan Schutt-Bruhn. Bottom Crawlers apparel is sold in more than 400 boutiques, as well as in marine, hotel & resort, and surf stores in the US, Caribbean, Australia, and Pacific Islands, and online at


About Perpetual Licensing

Perpetual Licensing, one of the industry’s leading brand licensing agencies, is dedicated to helping clients unlock the equity of their brand through strategic brand extensions. Perpetual’s team is comprised solely of marketing, branding and licensing professionals, each with more than 15 years experience. Founded in 2004, Perpetual's brand licensing experts build merchandise licensing programs for forward-thinking brand owners looking to license-out their brands and trademarks, as well as for category-leading manufacturers seeking to license-in, or acquire brand licenses.For more information, please visit


For licensing inquiries please contact:

David Milch

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(212) 585-2500


For retailers wishing to get started please contact:

Susan Schutt-Bruhn

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Phone: (954) 524-6472



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