Retail Dive Center Profile

Dive Industry Foundation, a Non-Profit, 501(c)3 Tax-exempt, Charitable & Educational Organization is conducting the Retail Dive Center Profile.  All information is strickly held confidential and used only to determine Industry Norms and Trends.  No individual responses will be shared with anyone.  All participants receive a Summary Report and your industry standing.  Please donwload the Profile and mail your answers to Dive Industry Foundation, 2294 Botanica Circle, West Melbourne, FL 32904.  View a Summary Report on-line.

 

INDUSTRY-WIDE DIVE RETAIL PROFILE

Contact Information:

Company Name (DBA): _________________________________________________________________________

Business Structure: [ ] Proprietorship [ ] Partnership [ ] Corporation [ ] LLC

Date opened Business: _________________________________________________________________________

Years in Business _____________________________________________________________________________

Business Address: _____________________________________________________________________________

City / State / Zip: ______________________________________________________________________________

Contact Name: _____________________________________ Title: _____________________________________

[ ] Male [ ] Female

Date of Birth: _______________ Highest Grade Completed: ____________________

Business Phone: [ ] ___________________________________________________________________________

Fax # [ ] ____________________________________________________________________________________

Home Phone: _______________________________________________________________________________

Cell # ______________________________________________________________________________________

E-mail Address: ______________________________________________________________________________

Web Site (URL): ______________________________________________________________________________

Facebook Page: _________________________________

Skype: _______________________________________

 

Survey Questions:

Store Square Footage _________________________________________________________________________

Sales Floor Square Footage ____________________________________________________________________

Days/Hours Open: ____________________________________________________________________________

[ ] Own [ ] Rent / Lease

[ ] Pool on premise

[ ] Classroom on premise

Number of Employees: Full Time __________ Part Time __________ Instructors ___________

Do you sell: [ ] Swim [ ] Dive [ ] Kayak [ ]Surf [ ] Apparel [ ] Swim Wear

Major Equipment Lines: ________________________________________________________________________

2015 Gross Sales: $ _______________________

Compared to 2014: Better / Worse / Same

[ ] In-store POS Computer Hardware ____________________ Software _______________________________

Are you thinking of expanding into other watersports? Yes / No

Instruction: Yes / No

Agency: _________________

Students per year: _______________________________

Type of Instruction: [ ] Swim [ ] Scuba [ ] Tech [ ] Rebreather [ ] Other _________________________________

Rentals: Yes / No

How many sets of rental equip? _________________________________________________________________

Brands of Rental Equipment: ___________________________________________________________________

How often do you sell (rotate) your Rental Equipment? _______________________________________________

Repairs: Yes / No

Number of Qualified Repair Techs _______________________________________________________________

Compressor: Yes / No [ ] Air [ ] Nitrox

Type of Compressor __________________________________________________________________________

Compressor capacity: _________________________________________________________________________

Do you have a Dive Club? Yes / No Name of Club: _______________________________________________

Do you: [ ] Sponsor Local Dives [ ] Charter Dive Boats

Do you sell Dive Travel Vacations? Yes / No

Do you use a Dive Travel Wholesaler? Which one ? _________________________________________________

Number of Dive Travel Specialists: ______________________________________________________________

Number of Dive Trips per year: __________________________________________________________________

How many dives did you make last year? ___________________________________________________________

Do you have a written Business Plan? Yes / No

Do you have a written Marketing Plan? Yes / No

Do you use Business Consultants? Yes / No Type Used _____________________________________________

DEMA Member: Yes / No

Dive Industry Association (DIA) Member: Yes / No

Will you be attending the 2017 Surf Expo in Orlando, FL (September 2017)? Yes / No

Will you be attending the 2016 DEMA Trade Show in Las Vegas, NV? (November 16-19, 2016) Yes / No

Do you go to Consumer Dive Shows? Attend / Exhibit / Do Not Go

Which ones? _______________________________________________________________

Do you go to Travel & Adventure Shows? Attend / Exhibit / Do Not Go

Which ones? _______________________________________________________________

Your Top 5 needs as a Dive Industry Retailer

1. ________________________________________________________________________

2. ________________________________________________________________________

3. ________________________________________________________________________

4. ________________________________________________________________________

5. ________________________________________________________________________

Would you be interested in participating in addition surveys conducted by the Dive Industry Foundation? Yes / No

Additional comments about the Industry ___________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

Thank you completing this survey. By doing so, you’ve taken a Leadership role in making this industry a better place to work and you’ve exercised your right to make a positive impact on the industry.

Please return via Direct Mail or eMail.  Mail response to Dive Industry Foundation, 2294 Botanica Circle, West Melbourne, FL 32904.  eMail response to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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